Using sex to sell products

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The ads were withdrawn when parents and child welfare groups threatened to protest and Hudson stores did not want their stores associated with the ads. Another study got similar results. InCalvin Klein was the subject of more controversy when it aired advertisements of young children who were only wearing the brand's underwear. If you want your customers to think short-term and go for immediate satisfaction impulse purchasesusing sexual imagery is a good idea. Correctly predicting the huge impact the ad campaign would have, the agency purchased all the advertising space in the popular glamour magazine Debonair and filled it with erotic images of Bollywood actors and actresses promoting KamaSutra condoms. Men would become more impulsive in any domain after exposure to sexual cues. The Justice Department subsequently decided not to prosecute Calvin Klein for these alleged violations.

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